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Picture this: It's a crisp, sunny morning, and as your subscribers sip on their steaming cups of coffee, they eagerly open their inboxes to find an email from none other than... YOU!
The anticipation builds, and their eyes light up as they dive into your first-ever newsletter.
It's a beautiful moment, and it all starts right here, right now, with you taking the leap into the exciting world of email newsletters.
But, let's face it, getting started can be as daunting as it is thrilling. But fear not, my friend! We've got your back with 10 newsletter examples from proven market leaders.
These examples are your ticket to crafting a masterpiece that'll have your subscribers exited to open your email every time.
Take a deep breath and let's embark on this journey together!
Here are 10 email newsletters that people love...
The Skimm
The Skimm is a daily email newsletter that provides a brief and entertaining overview of the day's top news stories. What makes The Skimm so effective is its conversational and engaging tone, which makes it feel like you're getting news updates from a friend. They also use humor and pop culture references to make the content more relatable to their audience.
Why this newsletter example works:
The daily format of The Skimm allows it to stay relevant and up-to-date with the latest news stories, which keeps its audience engaged and informed on a regular basis.
Really Good Emails
Really Good Emails is an email newsletter that showcases well-designed and effective emails. What makes this newsletter so valuable is that it provides inspiration and examples for businesses and content creators looking to improve their own email marketing email campaigns too. The newsletter is also well-organized and easy to navigate, with categories for different types of emails.
Why this newsletter example works:
The newsletter's well-organized and easy-to-navigate categories for different types of emails make it convenient for readers to find the information they need quickly and efficiently.
The Hustle
The Hustle is a daily email newsletter that provides business and technology news in a fun and entertaining way. The newsletter is known for its catchy subject lines and humorous content, which keeps subscribers engaged and coming back for more. The Hustle also includes a section called "Deep Dives," which provides an in-depth analysis of a particular topic.
Why this newsletter example works:
The "Deep Dives" section provides an in-depth analysis of a particular topic, which adds value and encourages subscribers to spend more time engaging with the content.
Ann Handley
Ann Handley is a content and digital marketing strategy expert who sends out a weekly email newsletter called "Total Anarchy." What makes this newsletter so effective is that it provides practical tips and advice for content creators, along with examples of effective content. Ann also uses humor and personal anecdotes to make the content more engaging.
Why this newsletter example works:
Ann Handley's use of humor and personal anecdotes makes the content more engaging and relatable, increasing the likelihood that readers will continue to engage with the newsletter on a regular basis.
NextDraft
NextDraft is a daily email newsletter that provides a curated list of the day's top news stories. What makes NextDraft so effective is its clean and simple design, which makes it easy to scan and digest the content quickly. The newsletter also includes links to additional resources and articles for readers who want to learn more.
Why this newsletter example works:
The inclusion of links to additional resources and articles for readers who want to learn more adds value to the newsletter, encouraging readers to engage with the content and stay informed.
Morning Brew
Morning Brew is a daily email newsletter that provides business and finance news in a conversational and engaging way. The newsletter includes a section called "The Brew," which provides a quick overview of the day's top news stories. Morning Brew also includes sections for "Marketing Brew" and "Retail Brew," which provide insights and analysis on company news and for those specific industries.
Why this newsletter example works:
The sections for "Marketing Brew" and "Retail Brew" provide valuable insights and analysis on company news and specific industries, making the newsletter a valuable resource for professionals in those fields.
BensBites
Ben's Bites is a website that provides daily updates on artificial intelligence (AI) news, products and research. The website aims to deliver the information in five minutes or less, with a touch of humour. The website is read by over 90,000 people from various companies and organizations in the AI field, such as Google, a16z, Sequoia, Amazon and Meta. The website also allows users to subscribe to get the updates in their email inbox or to connect with the author on social media platforms.
Why this newsletter example works:
Because BensBites uses Beehiiv, a newsletter tool that allows for posting newsletters both via email and to your blog at the same time, his newsletter also allows users to subscribe via email inbox or on his social media platforms.
InsideHook
InsideHook is a daily email newsletter that provides recommendations for travel, food, and culture. What makes the newsletter so effective is that it provides curated recommendations for a specific audience (men), along with interesting and engaging content. InsideHook also includes sections for "Watches," "Grooming," and "Adventure," which provide recommendations for those specific areas.
Why this newsletter example works:
Sections for "Watches," "Grooming," and "Adventure" provide targeted recommendations for specific areas, increasing the value of the newsletter for readers.
Downtime (formerly Girls' Night In)
Downtime (formerly Girls' Night In) is a weekly email newsletter that provides self-care tips and recommendations for women. What makes the newsletter so effective is that it provides valuable and relatable content for its specific audience, along with links to additional resources. Downtime also includes a section called "The Reading List," which provides book recommendations for readers.
Why this newsletter example works
"The Reading List" section provides book recommendations for readers, which adds variety to the newsletter and encourages readers to continue engaging with the content.
Aaptiv
Aaptiv is a fitness app that sends out a weekly email newsletter with workout tips and recommendations. What makes the newsletter so effective is that it provides valuable and actionable tips for its specific target audience (people interested in fitness), along with links to additional resources. Aaptiv also includes a section called "Ask a Trainer," which provides answers to common fitness questions.
Why this newsletter example works:
"Ask a Trainer" section provides answers to common fitness questions, which adds relevancy to the newsletter and keeps readers informed.
Kate Spade New York
Kate Spade New York is a fashion brand that sends out a weekly email newsletter with updates on its latest products and promotions. What makes the newsletter so effective is its visually appealing design and high-quality product photography. The newsletter also includes links to additional resources, such as their blog and social media accounts.
Why this newsletter example works:
The weekly format of the newsletter keeps readers updated on the latest news and product releases from Kate Spade New York, encouraging them to continue engaging with the brand.
The Newsette
The Newsette is a daily email newsletter that provides news and advice for women. What makes the newsletter so effective is that it provides relatable and valuable content for its specific audience, along with links to additional resources. The Newsette also includes a section called "The Edit," which provides recommendations for products and services.
Why this newsletter example works:
"The Edit" section provides recommendations for products and services, which adds variety to the newsletter and encourages readers to continue engaging with the content.
Tasting Table
Tasting Table is a food and drink website that sends out a daily email newsletter with recipes and recommendations. What makes the newsletter so effective is that it provides high-quality and engaging content, along with links to additional resources. Tasting Table also includes sections for "Wine," "Cooking," and "Travel," which provide recommendations for those specific areas.
Why this newsletter example works:
Sections for "Wine," "Cooking," and "Travel" provide targeted recommendations for specific areas, increasing the value of the newsletter for readers and encouraging them to continue engaging with the content.
Chubbies Shorts
Chubbies Shorts is a clothing brand that sends out a weekly email newsletter with updates on its latest products and promotions. What makes the newsletter so effective is its humorous and engaging tone, which makes it feel like you're getting updates from a (somewhat sarcastic) friend. The weekly newsletter also includes links to additional resources, such as their blog and social media accounts.
Why this newsletter example works:
The weekly format of the newsletter keeps readers updated on the latest news and product releases from Chubbies Shorts, encouraging them to continue engaging with the brand.
Litmus
Litmus is an email marketing company that sends out a weekly email newsletter with tips and advice for email marketers. What makes the newsletter so effective is that it provides practical and valuable advice for its specific audience, along with links to additional resources. Litmus also includes sections for "Design," "Coding," and "Analytics," which provide recommendations for those specific areas.
Why this newsletter example works:
Sections for "Design," "Coding," and "Analytics" provide targeted recommendations for specific areas, increasing the value of the newsletter for readers and encouraging them to continue engaging with the content.
Why Newsletters are Important for Businesses
Staying Top-of-Mind with Your Audience
Sending regular newsletters to your subscribers is an effective way to keep your business at the forefront of their minds. By providing useful and engaging content, you can establish your brand as an authority in your industry and build a strong relationship with your customers.
Keeping Customers Engaged
Newsletters are a great way to keep your customers engaged and informed about your business, including new products, services, and promotions. By providing valuable information, you can help your customers stay up-to-date on industry news, trends, and best practices, which can further enhance their experience with your brand.
Driving Traffic to Your Website
Newsletters can also be used to drive traffic to your website, which can help improve your search engine ranking and increase your online visibility. By including links to relevant articles, recent blog posts made, and landing pages, you can encourage your customers to learn more about your business and explore your website further.
Boosting Sales
Including calls-to-action in your newsletters can encourage your customers to take a desired action, such as making a purchase or signing up for a free trial. By highlighting your products or services and providing special offers, you can drive sales and increase revenue for your business.
Frequently Asked Newsletter Questions
How often should I send a newsletter?
It depends on your audience and the type of content you're sending. Generally, it's a good idea to send a newsletter at least once a week, but you can experiment with different frequencies to see what works best for your audience. Some of the most successful newsletters send out daily.
How do I measure the success of my newsletter?
Metrics such as open rates, click-through rates, and opt-in rate can help you measure the success of your newsletter. Be sure to track these metrics and use them to optimize your the growth of your newsletter and reader satisfaction.
How do I avoid my newsletter ending up in the spam folder?
Use a reputable email service provider that follows the industry standards and has a good sender reputation. Avoid using spammy words or phrases in your subject lines and content, such as "guaranteed", "free", "click here", "urgent", etc.
Ask your subscribers to whitelist your email address or add it to their contacts list, so that your emails are recognized as safe and trusted. Monitor your email deliverability metrics, such as open rates, bounce rates, spam complaints, and unsubscribe rates, and take action if you notice any issues or anomalies.
By following these tips, you can improve your chances of reaching your subscribers' inboxes and engaging them with your newsletters.
What's the most important element of a newsletter?
The most important element of a newsletter is providing valuable content to your audience. If your newsletter doesn't provide value, and a bit of your own personal voice, your audience is unlikely to engage with it or take the desired action
Now It's Your Time to Shine
You're now armed with 10 winning newsletter examples to jumpstart your creative engine and fuel your journey to email success.
Remember, your unique voice and passion are the secret ingredients that'll transform these ideas into a compelling, emotion-filled newsletter your subscribers will cherish. So, don't be shy!
Embrace the adventure, have fun, and let your imagination run wild.
As you take the plunge into the world of email newsletters, trust in yourself and the power of your message. It's your time to shine, and we can't wait to see the remarkable content you create.
Keep pushing forward, stay inspired, and be the beacon of light that guides your subscribers through their inbox. Together, we'll make your subscribers morning coffee routine an unforgettable experience.
You've got this, you newsletter rockstar you! 🌟🎸
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